The game cover reveals a round table with Blue — the Koda protagonist — as the central figure surrounded by heavy hitters of web3 in a card game. The carving on the tablet depicts the roadmap for the journey ahead. At this point, all the speculations around who the partners are and their roles in the game was confirmed.
Being an interoperable game where multiple web3 brands can participate, LoTM inherently carries a lot of storytelling potentials. We leveraged art and narrative capabilities from all these partners in order to amplify the message and engagement on Twitter and Discord. Each collection would drop their own announcement that build up excitement toward the official announcement. The brief was simple — take the game cover, and give it their own take that feels unique and natural to their brand. The results are a series of story beats that are irreverent and able to speak to their native audience.
