We felt it essential that the art be as authentic as possible, so we partnered with Mexican artist Tavo Montañez to design three limited-edition custom bottle labels featuring La Catrina; the great dame of death. As a native of Aguascalientes, México, Tavo takes part in Día de los Muertos celebrations every year — which inspired him to incorporate vibrant colors, symbolic ofrendas and authentic traditions in his designs. The design features a split image of La Catrina depicting both life and death, representing the best of both worlds being honored during the holiday.

Gaba González Marra, 
Associate Creative Director for Upshot​​​​​​​