Early sketches and composition tests.
Eiza González - Bitso
Illustration for the Bitso launching "Película de Acciones", a cinematic brand campaign starring Eiza González. The centerpiece of the Out-of-Home advertising activation was a large-scale hand-painted mural in CDMX, designed to look and feel like a genuine Hollywood blockbuster poster. "The poster should feel like it belongs on a Hollywood street, not in a brand campaign. Specially inspired by illustrated action movie posters. As we have Eiza’s star power we really want her to be the hero of the movie poster and star of the poster". Art direction by Blanca Rendón and Andrea Contreras, from Bitso México.
