El nuevo modelo de los eléctricos

Illustration for the article "El nuevo modelo de los eléctricos" about Tesla not inventing plug-in cars, but he did devise a successful business model to market them. Part of the strategy was to maintain control over sales and service. Written by Ivet Rodríguez and published by Expansión.  The Illustration is a pencil drawing remastered and colored in Adobe Photoshop. Art Direction: Oscar González

EL NUEVO MODELO 
DE LOS ELÉCTRICOS
April 2021
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About
Illustration for the article "El nuevo modelo de los eléctricos" about Tesla not inventing plug-in cars, but he did devise a successful business model to market them. Part of the strategy was to maintain control over sales and service. Written by Ivet Rodríguez and published by Expansión. The Illustration is a pencil drawing remastered and colored in Adobe Photoshop.

Art Direction: Oscar González​​​​​​​


Updates and work in progress on my Instagram account @tavomontanez
visit my illustration portfolio at tavomontanez.com
and for advertising, branding and identity projects visit tavomontanezstudio.com
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